ElevenLabs vs Murf AI: Which Is More Trustworthy?
At a glance: verified facts
| Fact | ElevenLabs | Murf AI |
|---|---|---|
| Operated by | ElevenLabs Inc. | Murf Inc. |
| Country | United States | United States |
| Founded | 2022 | 2020 |
| Founders public | Yes | Yes |
| Domain registered | — | 2020-07-17 |
| Official iOS app | ✓ ElevenLabs: AI Voice Generator | None found — 2 lookalikes on the App Store |
| Policy changes we track | None detected | None detected |
| Last data check | 2026-08-01 | 2026-08-01 |
From public records (company registry, RDAP, App Store metadata) and our policy snapshots — a "—" means we have no verified data for that field yet.
What the evidence shows
Both are voice generation & audio tools we track. Comparing the 4 trust dimensions measured for both:
- ElevenLabs leads on company & identity (16/16 vs 19.5/20).
- ElevenLabs leads on data & privacy (3/5 vs 5.5/10).
- On billing & subscription, the two are effectively tied (12/12 vs 20/20).
- Murf AI leads on community reputation (3.75/3.75 vs 5.63/7.5).
Not yet measured for either tool: Product Reality — this comparison covers only what we verified.
Quick verdicts
ElevenLabs: ElevenLabs earns a grade A (90.4/100) on our evidence-based trust rubric, measured on 4 of 5 trust dimensions. It scores strongly on company & identity but only moderately on data & privacy (3/5). We have not yet assessed product reality, so the grade is provisional.
Murf AI: Murf AI earns a grade A (90.7/100) on our evidence-based trust rubric, measured on 4 of 5 trust dimensions. It scores strongly on billing & subscription but only moderately on data & privacy (5.5/10). We have not yet assessed product reality, so the grade is provisional.
Trust score breakdown
| Dimension | ElevenLabs | Murf AI |
|---|---|---|
| Company & Identity | 16/16 | 19.5/20 |
| Data & Privacy | 3/5 | 5.5/10 |
| Billing & Subscription | 12/12 | 20/20 |
| Product Reality | — | — |
| Community Reputation | 5.63/7.5 | 3.75/3.75 |
| Total | 90.4/100 | 90.7/100 |
What their privacy policies say about AI training
ElevenLabs (policy captured 2026-06-11):
When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.
Murf AI (policy captured 2026-06-11):
Performing data analytics: We use the information about you to help us improve our products and services, including by generating analytics about how our users browse and interact with the Site and to assess the success of our marketing and advertising campaigns.
Quoted verbatim from each vendor's own privacy policy — full context and more excerpts on each tool's report page.
Frequently asked questions
Is ElevenLabs more trustworthy than Murf AI?
Murf AI currently scores higher — 91/100 vs 90/100 — across the 4 trust dimensions measured for both. That covers documented evidence only, not features or pricing.
Is ElevenLabs legit?
ElevenLabs currently holds trust grade A (90/100) based on 4 of 5 trust dimensions, and is operated by ElevenLabs Inc.. The grade reflects only what we have measured; anything not yet assessed is marked as pending on the full report.
Is Murf AI legit?
Murf AI currently holds trust grade A (91/100) based on 4 of 5 trust dimensions, and is operated by Murf Inc.. The grade reflects only what we have measured; anything not yet assessed is marked as pending on the full report.
More Voice Generation & Audio comparisons
How this comparison works
Both tools are scored with the same five-dimension, 100-point rubric — company identity, data privacy, billing, product reality and reputation — using documented evidence only; a dimension with no evidence stays unscored instead of guessed. Read the full reports: ElevenLabs trust report · Murf AI trust report, or run any other tool through the trust check.